Author Archives: Andrew Collier

Why a Trust Default Won’t Cause a Financial Crisis

ICBC Gold Product – Bank Collapse or Isolated Case?
Here are five reasons why a financial crisis caused by a trust default is unlikely.

China’s largest bank, ICBC, formally declared it would not support a 3 billion yuan bankrupt trust investment product the bank sold through its branches. The Wealth Management Product (WMP), called the “Credit Equals Gold No. 1,” raised funds for a coal mine and is due for repayment January 31. The announcement brought a mild panic to China’s financial community and among overseas investors.

McDonalds Versus Yum Brands. Who Will Win in China?

McDonalds and Yum Brands in China

Who Will be the Winner?

We attended investor meetings and store visits for both companies in September 2013 in Shanghai

Yum Brands has outpaced McDonalds in China on almost all metrics, looking at 2008-12 CAGR sales, ops profit, store expansion, margins. This is through first mover advantage and a flexible local team. The food scare for chicken supply and avian flu hurt 2013 results with 1H 2013 sales falling 6.3% YoY. Yum says it “will take some time” for margins (now 18%) to return to 20% and appears to be using this period to experiment with format and menu diversity. McDonalds is focused on a) rolling out its brand name to smaller cities and b) cutting costs. Given the diversity of its current menu and formats, KFC has the higher risk/reward profile.

Conservative McDonalds

We attended the back-to-back briefings for Yum Brands China and McDonalds China. We also spent two days on our own visiting Yum and McD stores and competitors in Shanghai.

The chart below shows Yum’s better four year track record in China, with superior 4Y CAGR in sales (Yum’s 24.8% vs McD’s 15.4%), CAGR ops profit growth (21.2% vs 17.8%), ops margin in a difficult year 2H 2013 (13.2% vs 10.6%) and CAGR store expansion (17.4% vs 13.9%). What does the future hold?

McDonald’s Focus on Execution and Operations

McDonald’s China also has been hurt by the food scare and slowing economy. Comp sales and guest counts were down 5.4% and 6.7% 1H 2013, and operating margins dropped to 10.6% from 13.3% in 2012, as operating income plummeted 17.2%. Capex was slashed to $94M 1H 2013 versus $255M FY2012. ROIC is down to 17.9% from 20.4% in 2012 and a high of 21.6% in 2009.

McDonald’s is focusing on establishing the brand in smaller cities, reducing costs through smaller footprint stores in Tier One cities, boosting traditional and online advertising, and closing non-performing outlets. The President of APMEA, Dave Hoffman, said McD culled 600 shops in Japan and is examining a similar process in China. Across APMEA, they plan to reimage 60% of stores, optimize menus and broaden accessibility.

There is little localization or “out of the box” experimentation. Within its formats, McDonalds there are two limited areas of expansion. One is the higher margin formats/products including Dessert Express kiosks (which management calls “ATM Machines”); located in 73% of restaurants, they can account for 10% of sales. The second is tailoring the drive-thru format for the high real estate costs and restricted property in the suburban- urban periphery areas, which account for 25% of sales in these areas. Drive-thru’s in the U.S. average 3500 sq m, while in Asia they are 2,000 sq m., and in high rent areas McDonald’s is reducing that to 800 to 1200 Sq

m. Also, high priority is put on what McDonald’s calls “cost avoidance” — stripping out frills like extra signage used in markets such as Australia. “Do we need to do a full-tier restaurant in a Tier Two market?” asked McDonalds China Head Kenneth Chan. McDonald’s is saving an estimated $152,000 per store with rollout of its stripped down format. Capex savings also will come through a higher rate of franchising, rising from 10% now to a goal of 20-25% in 2015, moving from 170 stores to close to 500. Commodity prices and labor costs are a problem and the company is forecasting continued double digit gains in wages.

Revenue growth for the most part is planned through McDonald’s existing menu and formats. “The goal is to build the base of customers, market share, and raise the average check,” which is $3.30 versus $5.45 in the
U.S. As an example of operational savings, to reduce storefront costs in high rent areas, the company has introduced formats with a kitchen one or two floors above the sales counter, with food delivered to customers via conveyer belt. Another concentration is delivery, a high margin business that are in 34% of restaurants and can account for as much as 15% of SSS. Currently, 75% of stores are in T1-2 cities but they plan to reduce that to 60% within the next five years as they penetrate smaller markets where margins generally are 100 bp higher.

Yum – Seeing What Sticks

Following the chicken scare at the end of 2012, Yum polls showed 60% of consumers reduced visits to KFC. Yum instituted a food supply program called “Operation Thunder” to eliminate smaller suppliers and modernize the food chain. Yum already had the best supply chain in China so it is questionable how much they needed to do apart from a PR campaign. They already have 18 dedicated food supply centers. In addition, Yum also was attacked in a show by national broadcaster CCTV. Ad executives in Beijing said this often is a form of blackmail after a large company (usually multinational) fails to make a big ad buy with CCTV, which is a quasi-monopoly. Currently, too, there are political grounds for the leadership to make foreign multinationals a target at a time when GDP growth is slowing. Conversations with Yum executives over drinks suggest there is not much they need to do to alter the supply chain so we don’t expect much impact on margins.

For growth, Sam Su, China Chairman, said strategy is: More efficient labor management, better pricing strategies, brand positioning, understanding premium versus discount. “There are much more complex decisions than before.”

Our takeaway is 2013 is a year of experimentation for Yum China. This was subtlety confirmed by the lack of detail during the company’s presentation — they don’t yet have the results of the new formats. The company is testing a number of formats and menu items to see which will bear fruit. This includes the low-end “East Dawning,” with a low-end format and a variety of Chinese-style menu items including noodle soups and buns. We visited one storefront in Shanghai’s Nanjing Road that was below ground. It was busy but not packed and the menu had few western items. At this stage, Yum has brands from low to high: East Dawning at the low end, KFC in the middle, Pizza Hut in the upper middle, and the new in-store Pizza Hut offering steak and red wine at the high end.

Competitive Environment

We visited a shopping mall in a heavily trafficked area in western Shanghai. We counted 25 fast food chains (see list below). Apart from McDonalds and KFC, two are large: Hot Star Large Fried Chicken (432 corner

McDonalds and Yum Brands in China ii

shops in Shanghai) and listed chain Ajisen 661 outlets in China at end 2012. The diversity of offerings was tremendous including something called Madagascar pudding desserts. This is evidence that tastes are still being refined in China which lends support for Yum’s diversified approach to the market. During last year’s Yum Brands meeting in Xian, western China, we spoke to local students who said they preferred another large chain, Country Chicken, as it was cheaper than KFC. Yum management seems most enthusiastic about the high end Pizza Hut in store dining, which makes sense given the sophisticated consumer moving to lower end competitors (confirmed by our survey earlier this year, see attached).

A widely circulated document (no source named) comparing McDonalds with KFC favors the former. It notes that 1) KFC uses milk powder instead of milk in its ice cream; 2) KFC’s fries are darker (a positive) but wilt more quickly than McDonald’s. Also, McDonalds offers 5-10 more fries per pack and uses imported “Shepody” potatos instead of domestic brands; 3) McDonalds uses evaporated milk for its coffee instead of artificial milk powder in a larger container (15 ml versus 10 ml); 4) McDonald’s chicken sauce is 28 grams compared with KFC’s 20 grams; 5) McDonalds uses fruit juice concentrate instead of KFC’s fruit powder; 6) McDonald employees are taught to throw away burgers not sold after an hour.

Conclusion: The Chinese market is far too diversified and too rapidly evolving in tastes for a western firm to rely on brand name and execution alone. KFC appears to have solid execution ability and more creativity in its approach to the local market.

McDonalds and Yum Brands in China iii

Survey of KFC in China

Orient Capital Research  conducted a survey of sixty KFC consumers in six Chinese cities. We asked them what they liked or didn’t like about KFC and its competitors. Two-thirds of respondents have concerns about the safety of the chain’s food more than three months after the problems with its chicken suppliers came to light. A surprisingly large number felt KFC could improve the taste and price of its food. These issues could contribute to problems in China as Yum Brands tries to maintain KFC’s large market share. KFC Survey in China

KFC Survey in China

Contact

Orient Capital Research
Lamma Island, Hong Kong
852-9530-4348 (Hong Kong)
andrew@collierchina.com

A China Crash in the Making

 South China Morning Post
A China crash in the making?

Tuesday, 23 July, 2013, 12:00am Business › Economy

‘Financial pressure on local governments is only likely to build’

President Xi Jinping has ambitious plans to reform the economy. Ending the land grab among local governments should be top of his list.

For years, escalating land sales have been a valuable source of revenue for cash­strapped local governments. Each time Wenzhou , Fuzhou or other cities agree to a licence for a new high­rise apartment block, the local government earns a hefty chunk of cash for the land that is sold to the developer.

Land sales now account for an average of 40 per cent of local government revenue, up from 10 per cent just a decade ago. In some cities, the sale of land is the main source of income. That free income is beginning to decline as governments run out of land and the property bubble runs out of steam.

There is a reason for the giant land grab: local governments are desperate for new sources of revenue to pay for local social services and to keep the engines of the economy churning at high levels.

Local governments are responsible for everything from retirement income to health care for their citizens. Since fiscal reforms in 1994, local governments’ share of the tax revenue has decreased to 40 to 50 per cent but they have been responsible for 70 to 80 per cent of expenditure. Outside fees – mainly from the sale of land – account for the difference.

Take Zen township in Zhejiang, studied by Lynette Ong of the University of Toronto. During one recent fiscal year, the town gave most of its 319 million yuan (HK$400 million) in revenue back to Beijing, keeping just 15 million yuan. To pay for the lion’s share of its 88 million yuan budget, which included urban and rural development, education and health care, the town earned 71 million yuan selling land.

Another big incentive for local officials to sell land is to create glamorous projects to aid their

 

 

 

 

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1/14/14 A China crash in the making?

chances of promotion. According to Victor Shih from Northwestern University and researchers at Peking University, drawing in revenue from outside the province boosts an official’s chances of being promoted more than increasing gross domestic product. And what better way to show off leadership qualities than a new stadium or the proverbial “bridge to nowhere”?

Now, though, many of the best pieces of land in the city centres have been sold. According to a study by the National University of Singapore, by 2007, the average tract of land sold was 50 per cent farther from the city centre than it had been just four years earlier. That trend has accelerated.

This year, according to local developers, Guangzhou is trying to double revenue from land sales to 48 billion yuan. Guangzhou is now offering three new central business districts, but they are located in less valuable areas on the outskirts of the city centre. Xi’an is asking developers to prepay tax on land the developers haven’t even bid on. “The government is mortgaging against future land sales,” the chief executive officer of one Xi’an developer told me in March. Also – and a bigger concern for China’s economy – there are hints that the escalation of property values and thus land prices is easing. Home prices on the mainland rose for the 12th straight month in May, but the pace of growth continued to fall.

More ominously, the revenue gap is increasingly being filled by China’s growing shadow banking system

The average price of new residential properties in 100 cities rose
just 0.81 per cent from April, to 10,180 yuan per square metre. That compared to a 1 per cent gain in April and March’s 1.06 per cent rise.

No one can say for certain whether China is suffering from a property bubble or when it may collapse. But land is not an endless resource. That revenue must come to an end.

What can replace it? Beijing has been testing local property taxes. Apart from bringing much needed income, these taxes would impose a cost of ownership on property, crimping the use of flats as a cheap “bank account”. Owners are baulking but these taxes would be a rational source of income for local governments.

More ominously, the revenue gap is increasingly being filled by China’s growing shadow banking system, in which companies and individuals feed their excess savings into everything from residential buildings to white elephant projects, many backed by local governments through side companies called local government financing vehicles. While it’s nice to see Chinese capital escape the claws of the state sector, the lack of regulation is a real concern.

The past decade’s big land boom has been bad news for rural homeowners forcibly evicted from their ancestral villages. At a recent conference at Sun Yat­sen University, activists called for greater protection of the rights of homeowners.

“The effects of urban development, demolition and eviction on tens of millions of Chinese citizens have been profound,” notes Eva Pils, a lawyer and expert on land rights at Chinese University of Hong Kong.

Until there is a new revenue system in place, the financial pressure on local governments is only

likely to build. That means more dangerous financial games by local governments and more

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residents evicted from their homes.

Andrew Collier is the former president of the Bank of China International’s US office. He is currently an independent analyst based in Hong Kong

 

Business

WASHINGTON — As the Syrian opposition neared a decision on whether to attend an international peace conference next week, Secretary of State John Kerry offered a public assurance on Thursday that the Obama administration had not pulled back from its goal of establishing a transitional government that would not include President Bashar al-Assad.

In a quickly arranged appearance before reporters, Mr. Kerry criticized “revisionism” and attempts to “muddy the waters” over the reasons the peace conference has been organized.

“Any names put forward for leadership of Syria’s transition” at the conference, Mr. Kerry said, “must be agreed to by both the opposition and the regime.”

“This means that any figure that is deemed unacceptable by either side — whether President Assad or a member of the opposition — cannot be a part of the future,” Mr. Kerry said.

Mr. Kerry did not take any questions. But State Department officials said his aim was to reassure moderates among the Syrian opposition, which is expected to decide as early as Friday whether to attend the peace conference.

Crisis in Syria

The conference is scheduled to begin on Wednesday in Switzerland.

The moderate Syrian opposition has long been concerned that its already limited influence among rebel fighters may be further diminished if it is drawn into open-ended talks with a government that does not intend to hand over power.

Those worries have been heightened by a recent letter from Walid al-Moallem, the foreign minister of Syria, to the United Nations’ secretary general, Ban Ki-moon, that appeared to challenge the conference’s purpose.

Mr. Moallem, who is to lead the Assad government’s delegation, wrote that “certain points” in the United Nations’ official invitation were “in conflict with the legal and political position of the State of Syria” and did not “meet the supreme interests of the Syrian people.”

The letter said nothing about arranging for a transitional administration to govern Syria, and it suggested that the Assad government’s main concern was to “fight terrorism.”

The letter has not been officially released by the United Nations, but diplomats have confirmed the authenticity of a translated copy that has been circulated by the Syrian opposition.

Oubab Khalil, the chief of staff of the opposition’s Washington office, said the letter shows that the Assad government does not accept that the main point of the conference is to negotiate a transitional government.

Jen Psaki, the State Department spokeswoman, told reporters that Mr. Moallem’s letter was an example of the “revisionism” that Mr. Kerry had criticized.

But the State Department also appeared to be at pains to dispel rumors within the ranks of the opposition that the Obama administration might be tempted to cut a deal with Mr. Assad so it could better contain the militants affiliated with Al Qaeda who have joined the civil war in Syria.

Mr. Kerry said on Thursday that it was the Assad government that had turned Syria into a “magnet for jihadists and extremists” by brutally cracking down on its opponents.

“And so on the eve of the Syrian opposition coalition general assembly meeting” on whether to attend the conference, Mr. Kerry added, the United States “urges a positive vote.”

As the United States sought to rescue the conference, Russia and Iran, who have each given military and political support to the Assad government, were also strategizing.

While Russia agrees that the purpose of the conference is to establish a transitional government by “mutual consent,” it has not acknowledged that Mr. Assad has to give up his post.

Iran has not formally accepted the terms of the conference, and has not been invited to attend, but it has been consulting with Moscow and the Assad government.

In an unusual three-way meeting in Moscow on Thursday, Russia’s foreign minister, Sergey V. Lavrov, talked with Mr. Moallem and the Iranian foreign minister, Mohammad Javad Zarif.

The gathering spurred speculation that the three nations were devising a common strategy that would enable Mr. Assad to maintain his hold on power.

“We have nothing to hide,” Mr. Lavrov said in a joint news conference with Mr. Zarif. “We have no hidden agenda.”

State Capitalism or Rule of Law in Myanmar?

The Diplomat

The country is experiencing a tug of war between military dominance and a more open democracy.

By Andrew Collier

December 23, 2013

Myanmar is facing a stark choice – open the doors to the rule of law or slide into Chinese­style state capitalism run by the military.

So far it looks like the country could go either way. The
military is guaranteed 25 percent of the seats in parliament,
giving it a strong position to dominate the country’s political system. The military also has a growing presence in theeconomymainlythroughlocallandgrabsandacozyrelationshipwithglobalcorporations. Formerheadof state Than Shwe was replaced in 2011 by the first civilian president in nearly 50 years, Thein Sein. Though the nominal civilian government is still backed by the military, Than Shwe has seen the power of his supporters diminished.

“We are a hybrid democracy with many factions. We have all the ingredients for an unsuccessful transition,” says a Myanmar official with an international peace group based in Yangon.

Amidst the shifting political sands, there is a surprising secret weapon in Myanmar’s arsenal: a cultural affinity for grassroots democracy. After spending a week in Myanmar in December with the Mansfield Foundation preparing for a rule of law conference at Hong Kong University next year, I was astonished at the gut level instinct for freedom of expression and assembly. It’s all over the country.

For example, there is a group actively training local lawyers in 14 districts across the country how to fight illegal activities to press the local governments to return illegally acquired land. “Many of these cases have been won,” a representative said.

There’s also the Myanmar Business Executives, with a membership that includes many female business leaders. It trains small businesses and has even set up a micro finance operation. Making capital available to small businesses that operate outside the formal banking system expands economic rights and is a sign of declining state control.

The government began relaxing limits on media censorship in 2011 but last year officially unblocked most banned content, including the websites of foreign media outlets that criticized the government. As a result, the English press – and to a lesser degree the Burmese press – routinely runs stories about ethnic rights and political opposition. Reporters are still thrown in jail, along with protestors under Myanmar’s Article 18 against freedom of assembly, but they tend to be treated better than in the past – although the jury is still out on their future.

Earlier this year, a nationwide protest backed diverse groups was able to force the government to cancel a dam project funded by China Power International. Although the lead campaigner was later thrown in jail, the dam “united many different groups because the river runs through the country,” observes one human rights worker.

An independent environmental group called Ecodev is teaching villagers in 42 of 330 townships – soon to expand to 72 – how to push the local authorities to follow environmental laws already on the books. Yangon has already declared 189 buildings as heritage sites.

It’s not just the actual work, though. It’s the sense that, unlike some countries where the state presence is felt everywhere, human rights workers aren’t always looking over their shoulders when they discuss plans for political activism.

There are two major flaws in the picture that explains why many rights activists say they are only “cautiously” optimistic: the continued strength of the military, and strife surrounding ethnic groups. There’s a lot of nervousness about how much power the military intends to control after the elections in 2015 – and how much they control now. Apart from the guaranteed 25 percent of parliamentary seats, the military is widely accused of taking advantage of a booming economy to grab land. I was standing outside an outdoor restaurant in Yangon waiting for a taxi and across the street spotted two new eight­story residential buildings – whose windows were completely dark. “One is owned by a drug dealer who was arrested and the other by the military,” the restaurant’s doorman said.

The military has been a big supporter of the Chinese­backed pipeline that will run from the Bay of Bengal into China’s Yunnan Province – despite widespread concerns about pollution, corruption, and land acquisition. “We are looking at the gas pipeline but I don’t want to cause a diplomatic incident,” says one environmental rights worker.

The second issue is the knotty problem of ethnic rights. There are 134 ethnic groups assigned to eight official races, although scholars such as Yale University’s James Scott argues that most of them are not ethnically separate but have chosen to leave or have been forced out of the Burmese State. They are losing access to land that is increasingly valuable as Myanmar’s GDP growth tops 6.5 percent.

The biggest loser in this battle thus far has been the Rohingya, a Muslim group that the government does not believe are citizens. Even many citizens accuse the Rohingya of being expatriated Bangladeshis and not really part of Myanmar.

There is a forceful opposition in the form of Aung Sang Suu Kyi, the charismatic former éminence grise who is now actively pursuing office. Yet after twenty years of isolation, and with no active political experience, Suu Kyi needs to organize a strong team and build a political party capable of governing.

Despite these myriad problems one can’t help but feel a forceful current of passionate opposition bubbling to the surface, arguably a legacy of British rule. This year, Yangon University launched a human rights program. A Christian group comprising ethnic minorities even held a large religious meeting in Yangon earlier in December with the tacit approval of the government. “We are watching and waiting,” says a Christian representative of the Lisu minority who is helping to organize the meeting.

Andrew Collier is a Senior Fellow with the Mansfield Foundation.